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AI Software/Marketing Automation

Artificial intelligence and marketing automation are two advanced tools that allow marketers to automate and optimize tasks across the marketing spectrum.
Marketing automation, acronymed as MA, refers to using technology software to automate marketing tasks and workflows. Marketers use marketing automation to be more efficient and effective when executing marketing strategies. Commonly automated tasks include sending pre-scheduled campaigns via channels such as email, social media and SMS.
Marketing automation software usually also include capabilities to schedule multi-step campaigns, also known as customer journeys, which allow marketers to plan a predefined sequence of campaigns to be executed following a specific customer behavior. While some marketing automation tools are channel agnostic, meaning they offer automation for multiple marketing channels, others are channel specific. Channel specific tools will usually include additional automation aspects such as social listening alerts for those specialized in social media. Finally, most marketing automation tools will include some level of reporting and dashboarding to allow marketers to view results of the automations being put in place.

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