The 12 Best Tips for Dealing with Unhappy Customers

The 12 Best Tips for Dealing with Unhappy Customers

The 12 Best Tips for Dealing with Unhappy Customers Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, I strongly believe that this is precisely the time when businesses have a golden opportunity to...

Advertising’s Best Mascots

Advertising’s Best Mascots

Advertising's Best Mascots Each year it seems like a new character comes on the scene to promote a product or service. They’re animals and humans and come in all shapes, sizes, and colors. They have names such as Tony, Betty, and Ronald. Some, we love… others annoy us...

Direct Mail Design And Copy Basics

Direct Mail Design And Copy Basics

Direct Mail Design And Copy Basics Making the "Right" First Impression Nowadays, it’s fairly simple for just about anyone to use affordable software to create their own marketing pieces - design websites, write sales copy, create logos, etc. So many entrepreneurs do...

Pricing Your Products

Pricing Your Products

Pricing Your Products A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large. Henry Ford While pricing your product or service is an important consideration, I think it receives way too much emphasis and...

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