"You’re Fired!" Save Your Resources for Your Valuable Clients Regardless of what you've heard, all customers are not created equaly. Some are simply more valuable to your business, than others... while even others are literally a drain on your resources. Yet, most...

The 12 Best Tips for Dealing with Unhappy Customers Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, I strongly believe that this is precisely the time when businesses have a golden opportunity to...

Six Ways for Service Providers to Improve Communication with Prospects and Clients All businesses – regardless of whether they offer mostly packaged goods or services – should develop their strategic marketing plans using the same fundamental methods. However,...

Advertising's Best Mascots Each year it seems like a new character comes on the scene to promote a product or service. They’re animals and humans and come in all shapes, sizes, and colors. They have names such as Tony, Betty, and Ronald. Some, we love… others annoy us...

Direct Mail Design And Copy Basics Making the "Right" First Impression Nowadays, it’s fairly simple for just about anyone to use affordable software to create their own marketing pieces - design websites, write sales copy, create logos, etc. So many entrepreneurs do...