Your class on Adwords was well organized and it really helped me get a basic, solid understanding of the connection between keywords and how they’re used in ad groups.

I particularly found useful your explanations of identifying negative keywords and why its so important to keep them out of ad groups.

Keeping ad costs under control is hard, but your information provides the ammo to get the best ROI on dollars spent. Thanks for the great classes and follow-up materials.

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