General Marketing and Business

General Marketing and Business

Googles New My Business Foreword by Keith Ferrazzi The Procrastinator’s Guide To Marketing Excerpts The Best Four Questions To Ask Yourself When You’re Stuck Phishing For Information Scams Warning: Don’t Let Your Business Become A Commodity Financial...
Marketing Myths

Marketing Myths

Yes, You Can Fire Your Customer Marketing Myth #1: Marketing Is Just Another Word For Advertising Marketing Myth #2: Perception Is Not Reality Marketing Myth #3: It Is Not Important To Know What You Don’t Know Marketing Myth #4: Life Happens While We’re...
Marketing 101

Marketing 101

Marketing 101: What a Marketing Plan Is, and Is Not   A marketing plan is a written roadmap that documents a company’s short and / or long-term objectives, the strategies and actions necessary to achieve them and the relevant data used to support its...
Mindset

Mindset

Finding Balance In Your Life The Importance of Checking Your Givens Phone Demeanor and Etiquette Never Underestimate the Value of Your Own Experience Is It Just Me, Or Are People Getting Ruder? The 10 Most Important Leadership Traits of Excellent Marketers Are You A...
Strategies

Strategies

Perception: If We Only Knew What They Were Thinking Defining Your Business’s Character and Personality View Marketing as a Process, Not a Project The Science of Marketing The Role of Marketing in Every Business The Importance of Retaining Customers The Relationship...