On a job, helping a customer or closed for the day? Your next caller still needs an answer. SMA helps HVAC and home-service businesses welcome callers, book appointments and follow up—while you focus on your work.
Trusted
Work with founders whose background combines small-business ownership, marketing leadership, published books and military service.
Two signature services
Start with the service that solves your biggest operational gap. We focus on answering opportunities and building the system behind them.
Answer • Book • Follow up01 · Signature service · AI Voice Agents
When you are on a job, helping a customer or closed for the day, your next caller still needs an answer. Give routine calls a clear path to an appointment or a person.
Knowledge • Workflows • Team02 · Signature service · VedaKosa
VedaKosa works 24/7 and remembers your business context. It helps with email, calendars, commitments and connected tools. Your data stays yours, not shared.
Are customers finding you in AI search? Start with a free AI Visibility Assessment. Get your report and a prioritized 30-day roadmap, then choose DIY, our 30-day done-for-you service or an extended 90-day program. You do not need another SMA service to get started.
Explore AI Visibility →Where we start
More tools will not fix a broken handoff. We focus on the points where customers and your team need a clear next step.
When everyone is helping customers, the next caller should still have a way forward. An AI Voice Agent gives routine calls attention beyond office hours.
Build a repeatable path from an inquiry to an appointment, with clear rules for when your team should take over.
VedaKosa connects the useful parts into a system your business understands, instead of leaving you with another collection of tools.
A focused way to work
You get a practical plan, a defined scope and guidance your team can keep using.
We discuss your customers, calls, current systems and the work that costs your team time.
We define the agent or VedaKosa system, connect the agreed workflows and test the important handoffs.
We help your team use the system, review what is happening and improve the parts that need attention.
Experience, not theory
Mary and David Scarborough bring Fortune 500 marketing, small-business ownership, teaching and 23 years of David’s Air Force service to the work.
We help you decide what is useful, build around your actual operation and transfer the knowledge to your team. David and Mary live full time in the mountains of western North Carolina.
Meet Mary & David →Experience you can put to work
Our background informs how we plan, build and help your team take ownership.
David brings disciplined planning and follow-through.
Practical marketing knowledge, shared in print.
Advice informed by hands-on ownership.
Direct guidance from Mary and David.
Leadership
A husband-and-wife team with Fortune 500 experience and 23 years of U.S. Air Force service between them.
A former Fortune 500 marketing executive and founder of two small businesses, Mary co-authored three Entrepreneur Press books and holds a master's in marketing from The Johns Hopkins University.
A U.S. Air Force officer and aviator for 23 years, David taught business at Charleston Southern University and co-authored The Procrastinator's Guide to Marketing. He holds an MBA from Golden Gate University.
Read more about Mary & David, or connect with David on LinkedIn.
Learn first. Get help when you need it.
Start with our blog, LocalPromoVault or the free community. You do not need to become a client to get value.
Practical ideas on business growth, customer relationships and putting useful systems to work.
Read the blog →Free marketing resources for business owners who prefer to do it themselves. Start with a useful tool, then ask for help when you need it.
Explore free resources →Join our free Skool community for practical AI, clearer marketing and support from other business owners.
Join the free community →Client reviews
Feedback on our founders’ books, courses and consulting. Each quote is attributed to its source and context.
This is an incredible book — a virtual bible for getting more customers, making more sales and increasing profitability. Every business owner should read and apply these great ideas.
Dependable, practical, and reliable — something you can count on. If you've got marketing problems, this book is your solution. Clear, simple and succinct.
Business owners in every industry should add The Procrastinator's Guide to Marketing to their reference library. Solid strategies and practical tactics.
Superlatives are inadequate to express the quality of everything Mary and David brought to the Guerrilla PPC Class. They started as mentors and finished as friends.
Fantastic class! Way more than just an AdWords class — it was a first-rate marketing class. The value is way more than the cost.
Mary Scarborough is obviously the real deal and sincerely wants her students to be successful. For my money, Mary has got PPC nailed.
Mary showed me how powerful AdWords really is and how it should be used. My campaigns now cost me less and make me more money.
It showed me how to create an AdWords campaign from scratch even with no prior experience. Best of all, it teaches you how to think for yourself.
This is an incredible book — a virtual bible for getting more customers, making more sales and increasing profitability. Every business owner should read and apply these great ideas.
Dependable, practical, and reliable — something you can count on. If you've got marketing problems, this book is your solution. Clear, simple and succinct.
Business owners in every industry should add The Procrastinator's Guide to Marketing to their reference library. Solid strategies and practical tactics.
Superlatives are inadequate to express the quality of everything Mary and David brought to the Guerrilla PPC Class. They started as mentors and finished as friends.
Fantastic class! Way more than just an AdWords class — it was a first-rate marketing class. The value is way more than the cost.
Mary Scarborough is obviously the real deal and sincerely wants her students to be successful. For my money, Mary has got PPC nailed.
Mary showed me how powerful AdWords really is and how it should be used. My campaigns now cost me less and make me more money.
It showed me how to create an AdWords campaign from scratch even with no prior experience. Best of all, it teaches you how to think for yourself.
Believe me when I tell you this course is worth every single dollar you pay for it. Get in the game and get effective at what you're marketing with PPC!
What a joy! An excellent book written in true, easy-to-read style by Mary and David Scarborough. I've not seen anything quite like it — it is truly unique.
Just the information you covered in Module One was worth the price of admission alone. I know I'll be armed with the tools to build a significant online business.
Mary walked through each step of the process in a clear, understandable way. This holistic approach was just what I needed.
Your class really helped me understand the connection between keywords and ad groups. Your information provides the ammo for the best ROI.
You're doing an outstanding job. I've learned a lot so far from the teachings of your AdWords course, and look forward to the next module.
Thank you so much for the high quality you pack into your teaching. We're glad we signed up and love the intensity!
You're doing a great job and I've definitely learned a lot — especially Google AdWords and Analytics to track my keywords. Thanks again.
Believe me when I tell you this course is worth every single dollar you pay for it. Get in the game and get effective at what you're marketing with PPC!
What a joy! An excellent book written in true, easy-to-read style by Mary and David Scarborough. I've not seen anything quite like it — it is truly unique.
Just the information you covered in Module One was worth the price of admission alone. I know I'll be armed with the tools to build a significant online business.
Mary walked through each step of the process in a clear, understandable way. This holistic approach was just what I needed.
Your class really helped me understand the connection between keywords and ad groups. Your information provides the ammo for the best ROI.
You're doing an outstanding job. I've learned a lot so far from the teachings of your AdWords course, and look forward to the next module.
Thank you so much for the high quality you pack into your teaching. We're glad we signed up and love the intensity!
You're doing a great job and I've definitely learned a lot — especially Google AdWords and Analytics to track my keywords. Thanks again.
From the blog
Practical reading for business owners who want to make better decisions.
A practical starting point for owners who want nearby customers to find, understand and contact their business.
Read article →
Your brand isn't what you say it is — it's what your customers believe.
Read article →
Before tactics, get clear on who you are and what you actually stand for.
Read article →Tell us where calls, follow-up or AI adoption are getting stuck. We’ll discuss whether AI Voice Agents or VedaKosa fit your business.
Meet with our team Monday–Friday. No weekend appointments.