by David Scarborough | May 8, 2022 | Marketing Metrics
Pricing Your Products A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large. Henry Ford While pricing your product or service is an important consideration, I think it receives way too much emphasis and...
by David Scarborough | May 8, 2022 | Marketing Metrics
The Only Four Ways To Grow Any Business No matter what you may have heard, there are only four ways to grow any business. As you develop your marketing plan, make sure you develop strategies and tactics which address each of them. The four ways to build a business...
by David Scarborough | May 8, 2022 | Marketing Metrics
CLV – Customer Lifteime Value – What Does It Really Mean? Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all....