Mary Eule Scarborough, an unassailable marketing expert and thought leader, helps businesses of all sizes get and keep more profitable customers.

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Marketing 101: What a Marketing Plan Is, and Is Not   A marketing plan is a written roadmap that documents a company's short and / or long-term objectives, the strategies and actions necessary to achieve them and the relevant data used to support its forecasts...

Finding Balance In Your Life The Importance of Checking Your Givens Phone Demeanor and Etiquette Never Underestimate the Value of Your Own Experience Is It Just Me, Or Are People Getting Ruder? The 10 Most Important Leadership Traits of Excellent Marketers Are You A...

Perception: If We Only Knew What They Were Thinking Defining Your Business’s Character and Personality View Marketing as a Process, Not a Project The Science of Marketing The Role of Marketing in Every Business The Importance of Retaining Customers The Relationship...

Direct Mail Design And Copy Basics Advertising's Best Mascots Six Ways for Service Providers to Improve Communication with Prospects and Clients The 12 Best Tips for Dealing with Unhappy Customers "You’re Fired!" Save Your Resources for Your Valuable Clients The Ins...

CLV - Customer Lifteime Value - What Does It Really Mean? The Only Four Ways To Grow Any Business Pricing Your Products Syndication Permissions: If you’d like to use this article on your website or blog, you have our permission as long as you do not alter it in any...