by David Scarborough | May 9, 2022 | Articles, Marketing 101
Marketing 101: What a Marketing Plan Is, and Is Not A marketing plan is a written roadmap that documents a company’s short and / or long-term objectives, the strategies and actions necessary to achieve them and the relevant data used to support its forecasts and...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Begin With The End In Mind ‘Would you tell me, please, which way I ought to go from here?.’ ‘That depends a good deal on where you want to get to’, said the Cat. ‘I don’t much care where’, said Alice. ‘Then it...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Marketing Plan Strategies and Tactics Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Business Success Depends on Inputs and Processes As the title suggests there are four essential “inputs” required for excellent marketing, which when combined with your actions, can literally make, or break, your business. They are: 1. Mindset Your...
