by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Business Success Depends on Inputs and Processes As the title suggests there are four essential “inputs” required for excellent marketing, which when combined with your actions, can literally make, or break, your business. They are: 1. Mindset Your...
by David Scarborough | May 8, 2022 | Strategies
The Science of Marketing Science: 1. a systemized knowledge derived from observation, study. 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some problem domain. As Webster...
by David Scarborough | May 8, 2022 | Strategies
View Marketing as a Process, Not a Project Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends...
by David Scarborough | May 8, 2022 | Strategies
Defining Your Business’s Character and Personality The internal cultural fabrics of all businesses are built around their founders’ visions and senses of duty (mission) and their ability to identify and communicate them regularly and often. This is the first...
by David Scarborough | May 8, 2022 | Strategies
Perception: If We Only Knew What They Were Thinking An error doesn’t become a mistake until you refuse to correct it. Orlando A. Battista As I’ve said many times, perception is reality – even if it’s not factual. Therefore, understanding the place...
