by David Scarborough | May 8, 2022 | Strategies
Developing Your Company’s Vision and Mission Statements A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. James Cash Penney Entrepreneurs must keep their fingers on the marketplace’s pulse by...
by David Scarborough | May 8, 2022 | Strategies
The Relationship Between Marketing Bang and Company Image Today’s small business owners are smarter than ever about strategic and tactical marketing. They are becoming more and more comfortable with it’s cumbersome terminology and are familiar with...
by David Scarborough | May 8, 2022 | Strategies
The Importance of Retaining Customers Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association ‘blog’ question:...
by David Scarborough | May 8, 2022 | Strategies
The Role of Marketing in Every Business Marketing is a creative, ever-changing orchestration of many activities needed to accomplish the overall strategies and objectives of a business or organization. As I said before, it is the heart and brain of every business....
by David Scarborough | May 8, 2022 | Strategies
The Science of Marketing Science: 1. a systemized knowledge derived from observation, study. 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some problem domain. As Webster...
by David Scarborough | May 8, 2022 | Strategies
View Marketing as a Process, Not a Project Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends...
