Developing Your Company’s Vision and Mission Statements

The Importance of Retaining Customers

The Importance of Retaining Customers   Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association ‘blog’ question:...
Developing Your Company’s Vision and Mission Statements

The Role of Marketing in Every Business

The Role of Marketing in Every Business   Marketing is a creative, ever-changing orchestration of many activities needed to accomplish the overall strategies and objectives of a business or organization. As I said before, it is the heart and brain of every business....
Developing Your Company’s Vision and Mission Statements

The Science of Marketing

The Science of Marketing   Science: 1. a systemized knowledge derived from observation, study. 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some problem domain. As Webster...
Developing Your Company’s Vision and Mission Statements

View Marketing as a Process, Not a Project

View Marketing as a Process, Not a Project   Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends...

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