Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association ‘blog’ question: “Have any of you had any positive experiences implementing a client retention program? If so, what are some of the things you did / services you offered?”
The email helps illustrate the importance of a good Customer Retention Program and could easily be adapted for your Small Business.
This is a wonderful example of creating a sustaining customer retention program based on the sharing… not money. We can all learn from this one!
To Your Success
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Mary Eule Scarborough, an unassailable marketing expert and thought leader, helps businesses of all sizes get and keep more profitable customers. She is also: