by David Scarborough | May 8, 2022 | Tactics
The Most Important, and Overlooked, Marketing Tactics Our clients and students often ask us to share those two or three “pearls” of strategic and tactical marketing wisdoms… that is, those universal business “musts” regardless of company...
by David Scarborough | May 8, 2022 | Tactics
Choosing Your Marketing / Advertising Mediums In this article, I’ll go over the most commonly used advertising vehicles / types for small to medium-sized businesses, such as: Newspaper. Direct Mail. Magazine and Classified Ads. TV and Radio. Internet Ads. Outdoor...
by David Scarborough | May 8, 2022 | Tactics
Try Using Infomericals As Direct Responce Advertising Checklist This is a paper I wrote quite a few years ago, when I was in graduate school. And although the products may seems a bit outdated today, all of the basic elements are exactly the same. Proof positive that...
by David Scarborough | May 8, 2022 | Tactics
The Greatest Headlines Ever Written It’s a very cluttered marketplace. Consumers are literally bombarded every day with thousands of advertising messages, so they must be able to “filter” out those that are irrelevant or risk overload. Given this, how can...
by David Scarborough | May 8, 2022 | Tactics
The Ins And Outs Of Sales And Promos Sales promotions are designed to have an immediate impact on sales for a predetermined (and limited) period of time. They are used to increase customer demand by stimulating the marketplace, (examples include: coupons, discounts...
