“You’re Fired!” Save Your Resources for Your Valuable Clients

The 12 Best Tips for Dealing with Unhappy Customers

The 12 Best Tips for Dealing with Unhappy Customers Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, I strongly believe that this is precisely the time when businesses have a golden opportunity to...
“You’re Fired!” Save Your Resources for Your Valuable Clients

Advertising’s Best Mascots

Advertising’s Best Mascots Each year it seems like a new character comes on the scene to promote a product or service. They’re animals and humans and come in all shapes, sizes, and colors. They have names such as Tony, Betty, and Ronald. Some, we love… others...
“You’re Fired!” Save Your Resources for Your Valuable Clients

Direct Mail Design And Copy Basics

Direct Mail Design And Copy Basics Making the “Right” First Impression Nowadays, it’s fairly simple for just about anyone to use affordable software to create their own marketing pieces – design websites, write sales copy, create logos, etc. So many...
“You’re Fired!” Save Your Resources for Your Valuable Clients

The Most Important, and Overlooked, Marketing Tactics

The Most Important, and Overlooked, Marketing Tactics Our clients and students often ask us to share those two or three “pearls” of strategic and tactical marketing wisdoms… that is, those universal business “musts” regardless of company...

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