by David Scarborough | May 8, 2022 | Strategies
The Relationship Between Marketing Bang and Company Image Today’s small business owners are smarter than ever about strategic and tactical marketing. They are becoming more and more comfortable with it’s cumbersome terminology and are familiar with...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Begin With The End In Mind ‘Would you tell me, please, which way I ought to go from here?.’ ‘That depends a good deal on where you want to get to’, said the Cat. ‘I don’t much care where’, said Alice. ‘Then it...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Marketing Plan Strategies and Tactics Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as...
by David Scarborough | May 8, 2022 | Strategies
The Importance of Retaining Customers Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association ‘blog’ question:...
by David Scarborough | May 8, 2022 | Strategies
The Role of Marketing in Every Business Marketing is a creative, ever-changing orchestration of many activities needed to accomplish the overall strategies and objectives of a business or organization. As I said before, it is the heart and brain of every business....
