by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #5: It’s Best to Wait For Perfection, Before Acting If you’ve been around for a while, you probably know one or more people who just never seem to get around to “doing” much. But they always have good reasons that usually go something...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #4: Life Happens While We’re Busy Planning By nature, entrepreneurs are more action-oriented than others. They can’t wait to roll up their sleeves and get to work. And for the most part, these are exemplary traits unless, of course, they cross the...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #3: It Is Not Important To Know What You Don’t Know This is the most pervasive, far-reaching and detrimental myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs, entrepreneurs, male and female, young and old,...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #2: Perception Is Not Reality The concept that what others perceive – especially when it’s their prospects and customers – is more important than what is “factual” is one of the hardest tenets for business owners to accept. However, if...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #1: Marketing Is Just Another Word For Advertising This is perhaps the most prevalent of all marketing myths and one of the toughest to dispel. Why? Because unfortunately, many believers prosper in spite of themselves – at least for a while.They...
by David Scarborough | May 8, 2022 | Marketing Myths
Yes, You Can Fire Your Customer Dear Client from Hell: “You’re Fired!” Save Your Resources for the Clients You Want to Keep All Customers Are Not Created Equal… Most small business owners have never fired a customer. They’re usually more intent on getting...
