Marketing Myth #2: Perception Is Not Reality

Marketing Myth #2: Perception Is Not Reality

Marketing Myth #2: Perception Is Not Reality The concept that what others perceive – especially when it’s their prospects and customers – is more important than what is “factual” is one of the hardest tenets for business owners to accept. However, if...
Yes, You Can Fire Your Customer

Yes, You Can Fire Your Customer

Yes, You Can Fire Your Customer Dear Client from Hell: “You’re Fired!” Save Your Resources for the Clients You Want to Keep All Customers Are Not Created Equal… Most small business owners have never fired a customer. They’re usually more intent on getting...

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