by David Scarborough | May 16, 2022 | Articles
CLV – Customer Lifteime Value – What Does It Really Mean? The Only Four Ways To Grow Any Business Pricing Your Products Syndication Permissions: If you’d like to use this article on your website or blog, you have our permission as long as you do not alter...
by David Scarborough | May 9, 2022 | Articles, Marketing 101
Marketing 101: What a Marketing Plan Is, and Is Not A marketing plan is a written roadmap that documents a company’s short and / or long-term objectives, the strategies and actions necessary to achieve them and the relevant data used to support its forecasts and...
by David Scarborough | May 8, 2022 | Tactics
“You’re Fired!” Save Your Resources for Your Valuable Clients Regardless of what you’ve heard, all customers are not created equaly. Some are simply more valuable to your business, than others… while even others are literally a drain on your...
by David Scarborough | May 8, 2022 | Tactics
The 12 Best Tips for Dealing with Unhappy Customers Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, I strongly believe that this is precisely the time when businesses have a golden opportunity to...
by David Scarborough | May 8, 2022 | Tactics
Six Ways for Service Providers to Improve Communication with Prospects and Clients All businesses – regardless of whether they offer mostly packaged goods or services – should develop their strategic marketing plans using the same fundamental methods. However,...
by David Scarborough | May 8, 2022 | Tactics
Advertising’s Best Mascots Each year it seems like a new character comes on the scene to promote a product or service. They’re animals and humans and come in all shapes, sizes, and colors. They have names such as Tony, Betty, and Ronald. Some, we love… others...
