Marketing Myth #1: Marketing Is Just Another Word For Advertising
Marketing Myth #1: Marketing Is Just Another Word For Advertising This is perhaps the most prevalent of all marketing myths and one of the toughest to dispel. Why? Because unfortunately, many believers prosper in spite of themselves - at least for a while.They see...
The 13 Most Important Character Traits For Success
The 13 Most Important Character Traits For Success Losers make promises they often break. Winners make commitments they always keep. Denis Waitley After years of working with small business owners and managers, my partner (and husband), David A. Scarborough, and I...
Why Procrastination May Be Killing Your Business…
Why Procrastination May Be Killing Your Business… We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals. Stephen Covey Most of us have been guilty of...
Yes, You Can Fire Your Customer
Yes, You Can Fire Your Customer Dear Client from Hell: "You’re Fired!" Save Your Resources for the Clients You Want to Keep All Customers Are Not Created Equal… Most small business owners have never fired a customer. They’re usually more intent on getting and keeping...
Are You A Hedgehog Or A Fox?
Are You A Hedgehog Or A Fox? We live in a world where it is sometimes very difficult to find the necessary balance between our personal and our work lives. The busier and more hectic schedule of a person is on a day to day, the harder it can be to juggle all of their...
The 10 Most Important Leadership Traits of Excellent Marketers
The 10 Most Important Leadership Traits of Excellent Marketers In order to allow excellent marketing to “happen” business owners must create an environment and develop a leadership style that enhances its growth. Below are some of the most important of these. Leaders...
Is It Just Me, Or Are People Getting Ruder?
Is It Just Me, Or Are People Getting Ruder? I've been wondering this for a while and have been dying to ask my business colleagues and friends. But whenever I get ready to pop the question, I manage to convince myself that it's silly, reveals my cynical nature (or...