Marketing 101: Marketing Plan Strategies and Tactics
Marketing 101: Marketing Plan Strategies and Tactics Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as...
The Importance of Retaining Customers
The Importance of Retaining Customers Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association 'blog' question: "Have any of...
The Role of Marketing in Every Business
The Role of Marketing in Every Business Marketing is a creative, ever-changing orchestration of many activities needed to accomplish the overall strategies and objectives of a business or organization. As I said before, it is the heart and brain of every business....
Marketing 101: Business Success Depends on Inputs and Processes
Marketing 101: Business Success Depends on Inputs and Processes As the title suggests there are four essential “inputs” required for excellent marketing, which when combined with your actions, can literally make, or break, your business. They are: 1. Mindset Your...
The Science of Marketing
The Science of Marketing Science: 1. a systemized knowledge derived from observation, study. 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some problem domain. As Webster...
View Marketing as a Process, Not a Project
View Marketing as a Process, Not a Project Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends...
Defining Your Business’s Character and Personality
Defining Your Business’s Character and Personality The internal cultural fabrics of all businesses are built around their founders' visions and senses of duty (mission) and their ability to identify and communicate them regularly and often. This is the first step in...