Perception: If We Only Knew What They Were Thinking
Perception: If We Only Knew What They Were Thinking An error doesn't become a mistake until you refuse to correct it. Orlando A. Battista As I've said many times, perception is reality – even if it's not factual. Therefore, understanding the place your products or...
The Most Important, and Overlooked, Marketing Tactics
The Most Important, and Overlooked, Marketing Tactics Our clients and students often ask us to share those two or three "pearls" of strategic and tactical marketing wisdoms... that is, those universal business "musts" regardless of company size, industry or type. The...
Choosing Your Marketing / Advertising Mediums
Choosing Your Marketing / Advertising Mediums In this article, I’ll go over the most commonly used advertising vehicles / types for small to medium-sized businesses, such as: Newspaper. Direct Mail. Magazine and Classified Ads. TV and Radio. Internet Ads. Outdoor...
Try Using Infomericals As Direct Responce Advertising Checklist
Try Using Infomericals As Direct Responce Advertising Checklist This is a paper I wrote quite a few years ago, when I was in graduate school. And although the products may seems a bit outdated today, all of the basic elements are exactly the same. Proof positive that...
The Greatest Headlines Ever Written
The Greatest Headlines Ever Written It’s a very cluttered marketplace. Consumers are literally bombarded every day with thousands of advertising messages, so they must be able to "filter" out those that are irrelevant or risk overload. Given this, how can you be sure...
The Ins And Outs Of Sales And Promos
The Ins And Outs Of Sales And Promos Sales promotions are designed to have an immediate impact on sales for a predetermined (and limited) period of time. They are used to increase customer demand by stimulating the marketplace, (examples include: coupons, discounts...