by David Scarborough | May 8, 2022 | Tactics
Six Ways for Service Providers to Improve Communication with Prospects and Clients All businesses – regardless of whether they offer mostly packaged goods or services – should develop their strategic marketing plans using the same fundamental methods. However,...
by David Scarborough | May 8, 2022 | Tactics
Advertising’s Best Mascots Each year it seems like a new character comes on the scene to promote a product or service. They’re animals and humans and come in all shapes, sizes, and colors. They have names such as Tony, Betty, and Ronald. Some, we love… others...
by David Scarborough | May 8, 2022 | Tactics
Direct Mail Design And Copy Basics Making the “Right” First Impression Nowadays, it’s fairly simple for just about anyone to use affordable software to create their own marketing pieces – design websites, write sales copy, create logos, etc. So many...
by David Scarborough | May 8, 2022 | Marketing Metrics
Pricing Your Products A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large. Henry Ford While pricing your product or service is an important consideration, I think it receives way too much emphasis and...
by David Scarborough | May 8, 2022 | Marketing Metrics
The Only Four Ways To Grow Any Business No matter what you may have heard, there are only four ways to grow any business. As you develop your marketing plan, make sure you develop strategies and tactics which address each of them. The four ways to build a business...
