by David Scarborough | May 8, 2022 | Marketing Metrics
CLV – Customer Lifteime Value – What Does It Really Mean? Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all....
by David Scarborough | May 8, 2022 | General Marketing And Business
Icebreakers Guaranteed to Warm Up Any Group Icebreakers That Work Following are some good ice breaking exercises that I’ve learned from others and used myself. They work well so give one or more of them a try the next time you’re in charge of warming up a group of...
by David Scarborough | May 8, 2022 | General Marketing And Business
Financial Planning For The Self Employed Job security is not what it used to be. Downsizing is commonplace and fewer and fewer companies are offering pension plans, medical insurance, and other employee benefits. Moreover, according to recent industry projections,...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #5: It’s Best to Wait For Perfection, Before Acting If you’ve been around for a while, you probably know one or more people who just never seem to get around to “doing” much. But they always have good reasons that usually go something...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #4: Life Happens While We’re Busy Planning By nature, entrepreneurs are more action-oriented than others. They can’t wait to roll up their sleeves and get to work. And for the most part, these are exemplary traits unless, of course, they cross the...
