by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #3: It Is Not Important To Know What You Don’t Know This is the most pervasive, far-reaching and detrimental myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs, entrepreneurs, male and female, young and old,...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #2: Perception Is Not Reality The concept that what others perceive – especially when it’s their prospects and customers – is more important than what is “factual” is one of the hardest tenets for business owners to accept. However, if...
by David Scarborough | May 8, 2022 | General Marketing And Business
Warning: Don’t Let Your Business Become A Commodity Before you hand over your hard-earned dollars in exchange for products and services purchase, it’s a good idea to ask yourself a few very important questions, such as: Why am I considering doing business with...
by David Scarborough | May 8, 2022 | General Marketing And Business
Phishing For Information Scams No, I did not misspell fishing, What is phishing? It’s a type of e-mail scam used to obtain personal information such as personal passwords, Social Security and credit card numbers. In a phishing swindle, scammers create an e-mail...
by David Scarborough | May 8, 2022 | General Marketing And Business
The Best Four Questions To Ask Yourself When You’re Stuck We all get stuck sometime… But this can be particularly daunting for entrepreneurs who often wear multiple “hats.” In his national bestseller, “Getting Things Done,” (2001, Penguin...
