by David Scarborough | May 8, 2022 | Tactics
Direct Mail Design And Copy Basics Making the “Right” First Impression Nowadays, it’s fairly simple for just about anyone to use affordable software to create their own marketing pieces – design websites, write sales copy, create logos, etc. So many...
by David Scarborough | May 8, 2022 | Marketing Metrics
Pricing Your Products A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large. Henry Ford While pricing your product or service is an important consideration, I think it receives way too much emphasis and...
by David Scarborough | May 8, 2022 | Marketing Metrics
The Only Four Ways To Grow Any Business No matter what you may have heard, there are only four ways to grow any business. As you develop your marketing plan, make sure you develop strategies and tactics which address each of them. The four ways to build a business...
by David Scarborough | May 8, 2022 | Marketing Metrics
CLV – Customer Lifteime Value – What Does It Really Mean? Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all....
by David Scarborough | May 8, 2022 | General Marketing And Business
Icebreakers Guaranteed to Warm Up Any Group Icebreakers That Work Following are some good ice breaking exercises that I’ve learned from others and used myself. They work well so give one or more of them a try the next time you’re in charge of warming up a group of...
by David Scarborough | May 8, 2022 | General Marketing And Business
Financial Planning For The Self Employed Job security is not what it used to be. Downsizing is commonplace and fewer and fewer companies are offering pension plans, medical insurance, and other employee benefits. Moreover, according to recent industry projections,...
