by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #5: It’s Best to Wait For Perfection, Before Acting If you’ve been around for a while, you probably know one or more people who just never seem to get around to “doing” much. But they always have good reasons that usually go something...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #4: Life Happens While We’re Busy Planning By nature, entrepreneurs are more action-oriented than others. They can’t wait to roll up their sleeves and get to work. And for the most part, these are exemplary traits unless, of course, they cross the...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #3: It Is Not Important To Know What You Don’t Know This is the most pervasive, far-reaching and detrimental myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs, entrepreneurs, male and female, young and old,...
by David Scarborough | May 8, 2022 | Marketing Myths
Marketing Myth #2: Perception Is Not Reality The concept that what others perceive – especially when it’s their prospects and customers – is more important than what is “factual” is one of the hardest tenets for business owners to accept. However, if...
by David Scarborough | May 8, 2022 | General Marketing And Business
Warning: Don’t Let Your Business Become A Commodity Before you hand over your hard-earned dollars in exchange for products and services purchase, it’s a good idea to ask yourself a few very important questions, such as: Why am I considering doing business with...
by David Scarborough | May 8, 2022 | General Marketing And Business
Phishing For Information Scams No, I did not misspell fishing, What is phishing? It’s a type of e-mail scam used to obtain personal information such as personal passwords, Social Security and credit card numbers. In a phishing swindle, scammers create an e-mail...
