by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Marketing Plan Strategies and Tactics Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as...
by David Scarborough | May 8, 2022 | Strategies
The Importance of Retaining Customers Following is an excerpt from an email I recently received. It is written by Lisa Hajj, a communications director with a company in Georgia. She was responding to this American Marketing Association ‘blog’ question:...
by David Scarborough | May 8, 2022 | Strategies
The Role of Marketing in Every Business Marketing is a creative, ever-changing orchestration of many activities needed to accomplish the overall strategies and objectives of a business or organization. As I said before, it is the heart and brain of every business....
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Business Success Depends on Inputs and Processes As the title suggests there are four essential “inputs” required for excellent marketing, which when combined with your actions, can literally make, or break, your business. They are: 1. Mindset Your...
by David Scarborough | May 8, 2022 | Strategies
The Science of Marketing Science: 1. a systemized knowledge derived from observation, study. 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some problem domain. As Webster...
by David Scarborough | May 8, 2022 | Strategies
View Marketing as a Process, Not a Project Smart businesspeople understand that they must build and maintain long-term relationships with profitable customers. This starts when they invite their prospects to purchase their superior products and services and ends...
