by David Scarborough | May 8, 2022 | Strategies
Defining Your Business’s Character and Personality The internal cultural fabrics of all businesses are built around their founders’ visions and senses of duty (mission) and their ability to identify and communicate them regularly and often. This is the first...
by David Scarborough | May 8, 2022 | Strategies
Perception: If We Only Knew What They Were Thinking An error doesn’t become a mistake until you refuse to correct it. Orlando A. Battista As I’ve said many times, perception is reality – even if it’s not factual. Therefore, understanding the place...
by David Scarborough | May 8, 2022 | Tactics
The Most Important, and Overlooked, Marketing Tactics Our clients and students often ask us to share those two or three “pearls” of strategic and tactical marketing wisdoms… that is, those universal business “musts” regardless of company...
by David Scarborough | May 8, 2022 | Tactics
Choosing Your Marketing / Advertising Mediums In this article, I’ll go over the most commonly used advertising vehicles / types for small to medium-sized businesses, such as: Newspaper. Direct Mail. Magazine and Classified Ads. TV and Radio. Internet Ads. Outdoor...
by David Scarborough | May 8, 2022 | Tactics
Try Using Infomericals As Direct Responce Advertising Checklist This is a paper I wrote quite a few years ago, when I was in graduate school. And although the products may seems a bit outdated today, all of the basic elements are exactly the same. Proof positive that...
by David Scarborough | May 8, 2022 | Tactics
The Greatest Headlines Ever Written It’s a very cluttered marketplace. Consumers are literally bombarded every day with thousands of advertising messages, so they must be able to “filter” out those that are irrelevant or risk overload. Given this, how can...
