The Only Four Ways To Grow Any Business
The Only Four Ways To Grow Any Business No matter what you may have heard, there are only four ways to grow any business. As you develop your marketing plan, make sure you develop strategies and tactics which address each of them. The four ways to build a business...
CLV – Customer Lifetime Value – What Does It Really Mean?
CLV - Customer Lifteime Value - What Does It Really Mean? Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all. That’s...
Icebreakers Guaranteed to Warm Up Any Group
Icebreakers Guaranteed to Warm Up Any Group Icebreakers That Work Following are some good ice breaking exercises that I’ve learned from others and used myself. They work well so give one or more of them a try the next time you’re in charge of warming up a group of...
Financial Planning For The Self Employed
Financial Planning For The Self Employed Job security is not what it used to be. Downsizing is commonplace and fewer and fewer companies are offering pension plans, medical insurance, and other employee benefits. Moreover, according to recent industry projections,...
Marketing Myth #5: It’s Best to Wait For Perfection, Before Acting
Marketing Myth #5: It's Best to Wait For Perfection, Before Acting If you’ve been around for a while, you probably know one or more people who just never seem to get around to "doing" much. But they always have good reasons that usually go something like this: "My...
Marketing Myth #4: Life Happens While We’re Busy Planning
Marketing Myth #4: Life Happens While We're Busy Planning By nature, entrepreneurs are more action-oriented than others. They can’t wait to roll up their sleeves and get to work. And for the most part, these are exemplary traits unless, of course, they cross the line....
Marketing Myth #3: It Is Not Important To Know What You Don’t Know
Marketing Myth #3: It Is Not Important To Know What You Don't Know This is the most pervasive, far-reaching and detrimental myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs, entrepreneurs, male and female, young and old, rich and...