by David Scarborough | May 8, 2022 | Mindset
Phone Demeanor and Etiquette Consumers know when they are, and aren’t, being treated well. Do not underestimate them! If I had to list the ten biggest tactical errors companies make, poor telephone manners would be at the top. If you’re serious about...
by David Scarborough | May 8, 2022 | Mindset
The Importance of Checking Your Givens I couldn’t wait for success, so I went ahead without it. Jonathan Winters Several years ago I was hired to help a medium-sized telecom reduce their tremendously high call center “abandon” rates (callers who hang...
by David Scarborough | May 8, 2022 | Mindset
Finding Balance In Your ife We live in a world where it is sometimes very difficult to find the necessary balance between our personal and our work lives. The busier and more hectic schedule of a person is on a day to day, the harder it can be to juggle all of their...
by David Scarborough | May 8, 2022 | Strategies
Developing Your Company’s Vision and Mission Statements A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. James Cash Penney Entrepreneurs must keep their fingers on the marketplace’s pulse by...
by David Scarborough | May 8, 2022 | Strategies
The Relationship Between Marketing Bang and Company Image Today’s small business owners are smarter than ever about strategic and tactical marketing. They are becoming more and more comfortable with it’s cumbersome terminology and are familiar with...
by David Scarborough | May 8, 2022 | Marketing 101
Marketing 101: Begin With The End In Mind ‘Would you tell me, please, which way I ought to go from here?.’ ‘That depends a good deal on where you want to get to’, said the Cat. ‘I don’t much care where’, said Alice. ‘Then it...
