Marketing Myth #2: Perception Is Not Reality
Marketing Myth #2: Perception Is Not Reality The concept that what others perceive – especially when it’s their prospects and customers – is more important than what is "factual" is one of the hardest tenets for business owners to accept. However, if you’re goal is to...
Warning: Don’t Let Your Business Become A Commodity
Warning: Don't Let Your Business Become A Commodity Before you hand over your hard-earned dollars in exchange for products and services purchase, it’s a good idea to ask yourself a few very important questions, such as: Why am I considering doing business with this...
Phishing For Information Scams
Phishing For Information Scams No, I did not misspell fishing, What is phishing? It’s a type of e-mail scam used to obtain personal information such as personal passwords, Social Security and credit card numbers. In a phishing swindle, scammers create an e-mail...
The Best Four Questions To Ask Yourself When You’re Stuck
The Best Four Questions To Ask Yourself When You're Stuck We all get stuck sometime… But this can be particularly daunting for entrepreneurs who often wear multiple "hats." In his national bestseller, "Getting Things Done," (2001, Penguin Books), David Allen aptly...
The Procrastinator’s Guide To Marketing Excerpts
The Procrastinator's Guide To Marketing Excerpts Table of Contents Chapter 01: Mind Over Matter… It’s All in Your Head Chapter 02: Marketing Myths and the Blunders They Cause Chapter 03: Getting it Right: What Marketing Really Means Chapter 04: Marketing Plan Overview...
Foreword by Keith Ferrazzi
Foreword by Keith Ferrazzi The Procrastinators Guide To Marketing Foreword by: Keith Ferrazzi, author of national bestseller, “Never Eat Alone” You now hold in your hands the marketing book you’ve been looking for. It is a recipe for your achievement. Embrace...
Googles New My Business
Googles New My Business What is Google My Business? The latest offering from Google is directly relevant to small and local business. Google My Business is a one-stop page for merchants to manage their presence on various Google products, from search, maps...